The Rising Power of Fans in College Athletics

Today’s college sports aren’t just about athletes and teams anymore — fans are becoming active players in the game. This article examines how supporters now provide more than just applause, offering actual financial backing, brand-building assistance, and community engagement to student-athletes. It shifts the paradigm: college athletes can build their own narratives, monetize their image, and engage directly with their fan base — all while representing their institution. And fans? They’re no longer spectators, but collaborators in an athlete’s journey. Check out the full post here.

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